CONSUMER RESEARCH
In the age of ever growing competition, every entrepreneur faces the necessity of taking measures to attract new customers and to retain current ones.
If you want to properly take care of your customers loyalty towards your products, you have to get to know them well as soon as possible. Thanks to our company’s consumer research projects, you will gain access to invaluable information about your clients:
- Current behavior and buying habits
- Styles of consumption
- Conscious and unconscious needs and expectations
- Your brands symbols, which your customers will be able to identify with
- Brand awareness and its assessment against competing brands
- Desired channels of promotion and distribution
- Packaging design and brand visual identification systems
- Evaluation of advertising messages and concepts
OUR RESEARCH SOLUTIONS
Learn how real or potential clients rate your products, and what are their suggestions on how to improve them. We submit to sensory tests products that are available on the market, early prototypes and packaging and advertising elements.
We carry out consumer research with the use of modern devices that track eye movement and mouse cursor placement on a web page. Their use allows us to provide reliable data on readability and attractiveness of packaging and advertising materials, usability of your e-commerce platforms, and on choices made by your customers.
This research allows us to isolate specific groups of designated customers, to target in your marketing message. The measurement begins by conducting qualitative research in order to explore the assumed research problem. These findings allow us to properly design a research tool made specifically for the representative quantitative research.
Your product's customer satisfaction can be tested by means of one of our quantitative research techniques. In this case, surveys that make use of modern devices and mobile applications could be the perfect choice.
Do you want to verify how well known your brand is amongst your target groups? At your request, we can examine both spontaneous and aided brand awareness. We will also find out what emotions and associations your brand evokes amongst your consumers.
